In marketing, it’s different strokes for different folks. The rules of the market can vary, too. Achievement on one particular market or a product that sells well in one particular region doesn’t necessarily mean this success will be universal. We know our way around Germany and the journalistic situation here, so a Taiwanese Agency has partnered up with us to deal with the German side of press relations for Biostar (yes, the motherboard company) and Gigabyte (that would be the mainboard manufacturer), providing the right tools for the necessary background hum. And a pretty loud background hum it was too.