The Tekom Annual Conference for the Adobe Technical Communication division has been in griffity management since 2015. The aim of the conference is to share relevant knowhow ready for application in technical communications. Adobe places the entire management of the event into the capable hands of the griffity team every year; this entails trade fair construction and overall organisation including technology, catering and on-site services. Optimising information exchange was top priority at Adobe in view of the extensive schedule of presentations at the booth and large number of attendees anticipated. The venue saw, amongst other things, LED info towers in the presentation area and communicatively designed demo spaces, not to mention a get-together area with a barista-led bar as well as a gin and snack bar.