The supreme discipline: conveying complex content correctly
The marketing of products or services that require explanation and the conveyance of the added value of an IT solution are always a major challenge – and the supreme discipline in marketing. Too high a density of information and too many details unsettle the customer. Nevertheless, the benefits of the solution and the expertise of the provider must be clearly communicated. Together with Atlassian and QbiQ we found the optimal solution: A mailing campaign including brochure, advertising material and LEGO Serious Play workshop conveys the complex topic of collaboration software simply and clearly and supports it creatively and playfully.