Adobe – Porsche Mailing
Arranging an appointment isn’t easy with today’s overflowing calendars, so we all have to have to think up something to make it work. Our two-stage “Porsche mailing” for Adobe helped a lot: The chassis of the “Porsche” came in Stage 1 by mail, with the tyres and other “add-ons” to be presented at the appointment itself. It obviously also depends on the message itself and the wording (which we were also responsible for). The promise of this gift in all its glorious completeness undoubtedly provided a solid reason to open the door to the Adobe sales rep.